SINGAPORE - Case goods and upholstery resource Star Furniture Group has won the 2008 Singapore Prestige Brands Awards in the Promising Brand category.
The Singapore-based manufacturer won the award for its Zen Tradition Living collection of living room and dining room furniture. Zen Tradition has pieces with contemporary Asian design influences that are finished in an earth tone.
The annual SPBA awards recognize Singapore companies that have grown their business through branding initiatives. The Promising Brand award recognizes brands that have been established in Singapore for three to eight years. Zen Tradition was launched in 2002.
"This win by Zen Tradition is an endorsement of our branding strategy and a definite encouragement for us to continue to embrace branding as a strategic impetus for the group," said Kenny Koh, Star's managing director.
The line is sold in showrooms in Singapore and Taiwan and is exported to more than 45 countries.
To view the product, look online at http://www.zentradition.com /.
Source: Furniture Today